My Why! 

My love for people and passion to inspire and create has led me to being an award nominee author, faith based fictional writer, and reputable social lite.

Like many, we were born with dreams, goals, and aspirations, that live within us. Our job is to give those dreams life. The struggle is, we often don’t know how…

Rare PR Firm is a gift that was birthed from the many talents that God has given me. To help small business owners build their platforms socially and gain brand awareness. Rare PR is dedicated to meeting your business media needs by making divine connections and offering a wide range of services that includes: direct marketing, book publishing, writing services, media kits, author services, and daily inspirational blogs for encouragement.

Who Am I?

I'm a Fort Worth native, oldest of one sibling, I have two adult children and an amazing grandson. I'm a recent graduate of Full Sail University, with a B.F.A. degree in Creative Writing and currently pursuing my Master of Arts degree in Public Relations. I’m a prolific writer who’s been fascinated with storytelling since the age of ten. I have written many articles, blogs, short stories, and scripts and have been featured in local magazines and newspapers. I recently discovered a rare talent for acting and set producing for an upcoming Faith-based featured film titled, Dry Places. I published my first novel in 2016, A Rare Diamond, which won an Author Elite Award in 2020, and will soon become a Web-Series, and trilogy set, devotional titled, Nspired and I am a co-author of an Anthology, titled 20 Beautiful Women. When not working, writing, attending school, or growing my business(s) I can be found doing what I love most, seeking God through prayer, spending time with family, cooking, and inspiring others. 




amara russell

Why is it Important  to have a Publicist? 


It is key that you have someone that can build media relationships and collaborate on your behalf. A Publicist is responsible for helping you craft and tell your story to the public in a way that is compelling, relatable and unique. They make sure that the details are never missed, and that your brand is packaged and presented in a way that helps build your brand.